A creative testing framework for Meta ads, shown on one real brief: the hypothesis, delivery by opening, results, what they cannot prove and the next decision.
Calculate marginal ROAS between two spend levels, set your breakeven from contribution margin, and see what a before and after comparison cannot prove.
A beauty account where the median new prospecting ad lost money. How to read hit rates, testing costs and ads with insufficient delivery.
Raised your Facebook ad budget and ROAS fell? Check margin, the funnel and the release calendar before cutting spend, then plan the next increase better.